ETYM Old Eng. avancement, French avancement. Related to Advance.
1 > Gradual improvement or growth or development | SYN: progress.
2 > Encouragement of the progress or growth or acceptance of something
3 > The act of moving forward (as toward a goal)
The act of furthering; advancement
1 > The act of making accusations
2 > The act of preferring | SYN: recognition.
ETYM Latin promotio: cf. French promotion.
1 > A message issued in behalf of some product or cause or institution | SYN: publicity, promotional material.
2 > Act of raising in rank or position.
3 > Encouragement of the progress or growth or acceptance of something | SYN: furtherance, advancement.
Or merchandising selling technique used by a business organization to persuade customers to buy its products in the short term. Below-the-line promotion or merchandising would include special offers such as free gifts, discounts, competitions, better value offers (for example, 500 grams for the price of 400 grams), and trade-ins.
Above-the-line promotion is advertising.
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